Best Buy’s Black Friday in July sale is now live, the retailer’s alternative event to Amazon Prime Day and other summer sales. As the name implies,Black Fridayin July is a one-day sale that starts today, June 26, and will end June 27. This year’s sale offers a wide range of steep discounts on all manner of items including iPads, MacBooks, and other Apple products; televisions from Sony, Samsung, and Insignia; as well as games and console hardware.
Apple products are a major focus of Best Buy’s Black Friday in July sale, which offers up to $250 off various models of the newiPad Pro. The models with the lowest-price include the 11-inch iPad Pro 256GB at $774.99 and the 12.9-inch iPad Pro 64GB for $824.99. MacBook Pros are discounted up to $250 off, iPhones up to $150, and new Apple Watch Series 4 up to $50. Best Buy also has a $50 App Store and iTunes gift card available for 20% off.

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Those shopping for a summer television will find a good variety in the Black Friday in July Sale. Featured TV discounts include an Insignia 24" LED 720p TV for $60 off at $89.99 or a 50" LED4K TVat $249.99. Sharp has a 58" LED 4K TV at $299.99. Sony has two 4K LED TVs for sale, 65" and 75", available for $1,299.99 and $1,999 respectively. Finally, Samsung’s 75" Q70 Smart 4K TV tops off the sale at a pricey $2,199.99. Dozens of more televisions are discounted beyond these featured TVs to meet buyers' requests.
As for games andgame consoles, Best Buy has a broad selection of discounts. Console discounts themselves are surprisingly limited, with an Xbox One S +Halo 5orNBA 2K19+ Controller bundle discounted to $299.99, an Xbox One X +Battlefield 5orNBA 2K19+ Controller bundle at $499.99, and $29 off New 2DS XL hardware, bringing it to $129.99. The list of games on sale is large, but here are some featured discounts:
Potential game buyers can find a full list of Best Buy’s Black Friday in July video game and VR deals on the retailer’sofficial website.