The stream of new content inFortnitecontinues, as Epic Games has announced a partnership with the National Football League. Starting November 9,Fortniteplayers can purchase a skin themed after their favorite NFL team, whether it be the New England Patriots, Green Bay Packers, or Cleveland Browns. All 32 NFL teams will be represented in the upcoming skin sale.
The good news is thatFortniteplayers will only have to purchase the NFL Outfit once, and they can then customize it to any of the NFL’s 32 teams. There’s also an additional purple and greenFortnitecustomization for those who don’t care about team affiliation. Pricing for the NFL Outfit has yet to be revealed and is hard to predict, given the typically high pricing associated with NFL-branded merchandise.
Each of the individualFortniteNFL skins will be semi-accurate to each team’s real uniforms, replete with team logos, colors, andNFL branding. Individual NFL player names will not be featured, butFortniteplayers will be able to choose any number from 0-99 to put on the jersey and rep their favorite football players.
TheFortnitex NFL partnership marks the latest branded tie-in for the hugely popular battle royale game, perhaps signifying a shift towards further branded content in the future. This isn’tFortnite’s first or largest partnership event, that being theFortnitexThe Avengerscollaboration that let players take on the role of Thanos, and it isn’tFortnite’s first branded Outfit either. There’s theSamsung Galaxy skin, the PS Plus skins, and several Twitch Prime skins. But the NFL Outfit does look to be the first branded Outfit available for purchase directly.
More importantly, however, the NFL Outfit is the first Outfit with overt real-life branding materials shown on the skin. The Samsung Galaxy, PS Plus, and Twitch Prime Outfits all feature no overt branding on them. That’s why this NFL outfit more than any other partnership effort inFortnite’s past implies that Epic may be opening the door to future in-game branding or advertising. Perhaps that what themost recent cube meta-eventshowing off what could be multiple universes means.
Fortniteis available now on PC, PS4, Xbox One, and mobile devices.
