In a dream collab straight from the hearts of CARATs and Sanrio’sHello Kittysuperfans, SEVENTEEN has just announced an official partnership with Japan’s most iconic kawaii brand. The boy group is teaming up with Sanrio through the popular retailer Don Quijote, and it’s already shaping up to be one of the most adorable pop culture crossovers of the year.
Each SEVENTEEN member has been paired with a beloved Sanrio character in a lineup that’s both charming and surprisingly spot-on, according toKComicsBeat. With more details about merch and pricing coming soon, fans are already buzzing over the perfect match-ups, and the cuteness overload might just break the internet.

SEVENTEEN and Sanrio Characters Collide in a Perfect Match
SEVENTEEN Gets the Sanrio Treatment, One Idol at a Time
This collaboration takes fan love to a new level by matching each SEVENTEEN member with a Sanrio character that reflects their personality and charm. Jun teams up with Hello Kitty herself, a nod to his classic appeal and beloved presence. Meanwhile, Woozi is paired with the soft and shy Kogimyun, an ideal match for his delicate yet powerful musical persona.
S.Coups aligns with the dreamy Little Twin Stars, while Joshua pairs with the ever-angelic Cinnamoroll, capturing his sweet and gentle vibe. Jeonghan gets My Melody, reinforcing his soft and ethereal aura. Hoshi, bursting with energy, is paired with Corocorokuririn, and DK brings cheerful vibes alongside Pochacco.

The wilder side of SEVENTEEN also shines through. Seungkwan links with the mischievous Badtz-Maru, and Vernon gets the dapper Tuxedo Sam, a stylish match for his cool charisma. Dino’s energetic pairing with Hangyodon rounds out the set, showing just how thoughtfully each character was chosen to reflect each member’s unique flair.
The Sanrio K-Pop Merch Drop Fans Have All Been Waiting For
SEVENTEEN’s Sanrio Merch Might Just Break the Internet
With the collab set to roll out via Don Quijote stores across Japan, fans can expect exclusive items tailored to each pairing, like plushies, keychains, stationery, and more. It’s not just about cute characters slapped on T-shirts; this drop is poised to blend SEVENTEEN’ssignature aesthetics with Sanrio’s iconic style.
While pricing and specific release dates haven’t been confirmed yet, Essential Japan reports that full details are coming soon. Given the popularity of both SEVENTEEN and Sanrio,the Hello Kitty merch is expected to fly off shelves, so CARATs and collectors alike should stay alert and ready.
SEVENTEEN continues to shine, with Hello Kitty and friends now joining the journey.
SEVENTEEN, now celebrating a decade since their 2015 debut, remains at the top of their game. With their latest album Happy Burstday and an ongoing tour, this collaboration only adds to their cultural impact. Even with Woozi and Hoshi set to begin military service soon, SEVENTEEN continues to shine, withHello Kittyand friends now joining the journey.