Following the massively successful launch of Krafton’s life siminZOI,EA now seems to be looking for some pointers to apply toThe Sims 4.The two games offer similar features to gamers, creating a space where players can create and customize characters, develop the world they live in, and watch them live out their dream lives. InZOI has been calledThe Sims 4’sbiggest competitor, and it seems that EA is paying attention.

EA has released a lengthy newsurvey askingThe Sims 4all about their feelings towardsinZOI,as spotted bySims Community.The Sims 4might be right to take note:inZOIhit over one million copiessold just 40 minutes after its launch, making it Krafton’s fastest-selling game ever.

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In-Depth Survey Asks The Sims 4 Players About Their Experience Playing InZOI

The Survey Delves Into Every Major Feature Of Both Games

The new survey from EA goes in-depth into the experience thatThe Sims 4fans had with playinginZOI. Over the course ofnearly 100 total questions,the survey digs deep into different elements of theSimscompetitor, asking players to rate their satisfaction with features like the character creator, personality traits, clothing, and every other aspect of the game.

The survey also takes the opportunity to gauge how fans feel about either game using generative AI. The question is alarming for some, suggesting that EA is considering AI use in its game development, but the truth is that the company has beendabbling with AI since at least 2021.

The survey also leaves plenty of room for fans to write in their thoughts and feedback on what they enjoyed and didn’t enjoy about the variousinZOIfeatures. Several of the questions evenask fans to directly compareThe Sims 4toInZOI,ranking them in terms of which is easier or more enjoyable to use, or has more options available. The survey ends by thanking fans and letting them know that their answers will be “used to better understand the experiences of Life Simulator games.”

InZOI Survey Shows EA Is Looking To Learn From Its Competitors

The Questions Imply EA Is Investigating Avenues For Growth For The Sims 4

From all the questions posed to fans from the survey, it seems that EA is gathering information about its competitors with the aim of improvingThe Sims 4.The company decided last year that itwouldn’t developThe Sims 5,instead focusing on continuing to improve the fourth game in the series. While this means that EA can put all its energy and resources into upgrading the current iteration ofThe Sims,it also means that the game can seem somewhat outdated compared to new and exciting games likeInZOI.

With the release of this survey, it’s clear that EA is trying to keep its finger on the pulse ofThe Simscommunity, tokeep newcomers likeInZOIfrom stealing away loyal fans.Hopefully, the results of the survey will help guide the company toward improving aspects ofThe Sims 4that aren’t as polished as they could be, and ensure that the beloved life sim has many more years ahead of it.