After a long wait since its initial announcement, Electronic Arts finally released the long-awaited reveal trailer forBattlefield 6, which looks just as fantastic as expected. Met with over 7.4 million views and a wave of positive reception online, it’s clear there is plenty of excitement going around for the latest entry in theBattlefieldfranchise.
Despite how excellent theBattlefield 6debut trailerlooks, backed by promising early access feedback, the marketing situation feels eerily similar to that of its predecessors. Even ifBattlefield 6ends up being the return to form you’ve been desperately waiting for,some fans are afraid that pre-ordering the game could be a mistake.
Pre-Ordering Battlefield 6 Could Cause Even More Problems For Fans
Setting The Stage For Another Unsteady Release
Even the most positively receivedannouncements related toBattlefield 6have veterans of the series debating preordersof the game, a sentiment that’s been common amongBattlefieldfans for years. A Reddit comment fromShutarabreaks down the idea behind anti-preorder sentiment, noting that it’s about more than just personal expenditure and theorizing that high preorder numbers could negatively impact development.
While some fans are tired of the recurring pre-order discussion, others find it as important as ever. With how high the expectations are leading up to eachBattlefieldrelease,it’s arguably better to be cautious after having been burned so many times before. A Reddit thread fromLumpy_Ad3217features some of the best discussion, with users on both sides of the debate offering their opinions on why pre-ordering is or isn’t worth it.
The beta testing has reassured some fans that this release will be the one to stick the landing, likeJackstraw1, who notes thata brief portion of network test gameplay “was good enough to sell [them] on a preorder.“There’s still time before launch, however, raising the concern that EA’s lofty and admittedly unrealistic sales expectations forBattlefield 6could shift the focus to marketing and away from solidifying a high-quality gameplay experience that canovercome its predecessor’s mistakes.
Battlefield 2042’s Trailers Were Just As Fantastic As BF6’s
Making 2042’s Disappointing Delivery Even More Painful
To make matters worse, it’s hard not to compare the reception of thelong-overdueBattlefield 6trailerwith the original promotions for the disastrous release ofBattlefield 2042. Even ifBattlefield 6’s trailers rely less heavily on fan service and gimmicky spectacles than its predecessor, it’s clear that creative marketing is one of EA’s greatest strengths.
This isn’t to say thatBattlefield 6doesn’t show incredible promise for the series, benefiting from several gameplay improvements and the return of familiar mechanics, butsome fans would rather remain cautiously optimistic than jump straight in with a hasty pre-order. To give credit to DICE, the studio has also been very transparent about the development ofBattlefield 6compared to previous releases, taking in plenty of community feedback that will hopefully be seen in the multiplayer reveal releasing on July 29.
